‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘There is a strong synergy between our website and our marketing, and our website is now integrated into our warehousing and distribution centre, making it easier to manage our stock levels. We are a lot more confident when presenting our brand to retailers, and with regards to the direction we are taking with our brand.’ Nav Kaur, founder Tamaar Skincare.
– Developing a clearly defined brand strategy for Tamaar Skincare
– Creating their brand identity and designing their marketing materials
– Building a beautiful new website – from their look and feel to crafting their copy and brand story
– Writing an investment deck and business plan for the brand
Tamaar Skincare is a natural indie skincare brand tackling everyday skincare concerns – from acne, to hyperpigmentation and eczema – with innovative ingredients and products. Their mission is to develop Tamaar Skincare into a leading global beauty brand renowned for developing products based on cutting edge technology combined with natural ingredients. They had a clear vision for their brand but didn’t know how to get there so approached Bespoke Advantage to help them in providing clarity for their brand.
THE BRAND STRATEGY
We started by gaining a clear understanding of Tamaar Skincare’s vision – the underlying purpose of the brand, what problems they are trying to resolve and how they are addressing these.
We researched the marketplace to understand current and future trends as well as conducted a competitor analysis and a swot analysis. We reviewed their pricing to ensure their brand was well positioned in the marketplace, with sufficient margins to accommodate different retail channels.
We developed their vision and mission statement and their brand messaging which we rolled out across their website and their marketing materials. We then reviewed how to implement this through their marketing plan and budget for the year.
TELLING THE STORY
THE BRAND IDENTITY
Having a strong brand identity is instrumental to building a successful brand. Whilst you may have the best formulation in the world, nobody is going to buy into your brand unless they resonate with your target audience. We developed a cohesive brand identity that was consistent across all touchpoints of the brand – from packaging, to social media channels and marketing materials.
We created their brand presentation and retail pack to present their brand to retailers and their marketing materials to showcase their brand at events and tradeshows.
We built a new website for Tamaar Skincare – from designing the look and feel, to crafting their copy and their brand story – this unveils their beautiful products, their comprehensive list of ingredients, how they support sustainability and BG1 which underpins their brand philosophy, along with the numerous press awards they have won along the way.
THE INVESTMENT DECK
The final stage was to develop an investment deck and a business plan to raise funding to scale up the business and operations.
‘Bespoke Advantage are experts in bringing your vision to life. They have really helped us to tell our story in a way that resonates with our target audience. We are very pleased to have worked with them. We have clear financial targets in place that we are going to achieve as we look to expand the brand globally. We would like to expand the brand into other products and categories – for skincare concerns and body care and to introduce more products at accessible price points.’ Nav Kaur, founder Tamaar Skincare.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’