The words ‘inner and outer beauty’ have featured frequently over the years, particularly when talking about supplements.
This week was World Mental Health Day and aptly enough I was contacted by a market research organisation in the US who interviewed me to contribute towards a publication they were writing about wellness, and how vitamins and supplements are being repositioned as a means to supplementing our beauty regime, from better sleep to stronger nails, to glossier hair and brighter skin.
It got me thinking about how we approach wellness, and how much more thought we give to this. It’s ironic when you think that we are living in a world that keeps us busier than ever before, so much so that we feel the need to switch off and detox from social media, from processed foods, from too much alcohol. With information being readily available across the internet we as consumers have come to understand that beauty is more than skin deep, and the manner in which we expose our skin to environmental factors and what we consume has long-term effects on the way we look and feel.
The rise of social media, and platforms like Instagram and Facebook are inundated with images and videos of how celebrities and influencers are sculpting their bodies and achieving glowing skin and glossy hair through diet, supplements and exercise inspiring others to do the same. We have become far more aware of how skincare products work, that in order to achieve healthy skin we need to take care of ourselves internally and externally. We understand the benefits of ingesting a supplement, and how this can improve our skin from the inside rather than just applying products topically to our skin.
There is a lot more transparency across the industry with regards to the benefits of skincare ingredients, what ingredients skincare brands include in their products, and a focus on ‘clean beauty’. People want to know what is put into the products we apply to our skin, and where this is sourced from and whether the ingredients have been ethically sourced and sustainably produced. This has far reaching implications across the beauty industry, as well as with regards to food and supplements.
Achieving beauty from within is not a new concept. In certain cultures, for example Asia, and in particular Japan, nutricosmetics have been extremely popular with collagen being added to biscuits, coffee, teas and water for years.
In previous years there has been a lot of controversy surrounding the benefits of taking a daily multi-vitamin. More recently the focus has been on how specific vitamins or minerals can provide crucial benefits to the condition of your skin, nails, hair and the quality of your sleep.
It is not just about vanity, but also about how we have become more interested in understanding the direct benefits of what we consume. We understand that our diet is very closely linked to the way we look and feel, both veganism and gut health are areas that are becoming more focal. We understand that our daily diets might not provide us with all the essential vitamins and minerals we need.
Greater accessibility to information, the rise of social media inspiring people to look and to feel good and the merging of the health, beauty and wellbeing sectors has led to the rise of a number of ‘beauty from within’ brands.
This has become a lot more popular as a result of a combination of these factors coming together at the same time. There is more information available now than ever before on the benefits of adopting a healthy lifestyle, daily fitness, meditation, mindset as well as on following a more personalised beauty regime. It is no longer a ‘one size fits all’ but about how we are individuals, who need to take a personalised approach to our health, beauty and wellbeing.
Borrowing creative licence from the sitcom ‘Frasier’ we wish you all good mental health!
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’