Brand Consultancy | The Bespoke Advantage

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Brand Consultancy

Brand Consultancy can be a crucial part of defining and creating your strategic plan and building a solid foundation for your business.

It provides a steer on your vision, mission, brand values, USP. It considers your product, pricing, positioning. It identifies who your customers and your competitors are. It helps you to set your goals and objectives, and to define how you are going to achieve this. Most importantly it outlines your cash flow forecast and your sales.

When developing a brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.

Creating your strategy, starts with asking yourself a few key questions:

  1. What makes your business/product(s) unique? Understanding your niche is the first step to helping you to sell your product/s or service/s.
  2. Who are your Customers – If you are launching your business from the start, defining customer personas is imperative to understanding more about the types of people who will buy into your brand or service, what is important to them, where they shop, and the type of marketing you need to do to reach them.
  3. Who are your Competitors – Completing a competitor analysis helps you to define the marketplace, what other brands are doing, what makes them different and how to differentiate yourself.

As a beauty brand consultancy, we provide blue sky thinking to your business. Our workshops are designed to help you to accelerate your business. Some of the clients we work with are well-established businesses, looking to rebrand or reposition their business, based on changes in the marketplace.

During our workshops we may cover strategy, branding, website development, marketing campaigns, product development and pricing. We can manage this on your behalf, or we can work together with your team to brainstorm new ways of approaching processes and systems in your business. This may take place online or in person.

If you are looking for support to move your business or a new idea forward, get in touch, we would love to hear from you.

As a beauty brand consultancy, we provide blue sky thinking to your business. We supply whatever you need to succeed.