The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen.
In this fifth episode Janet meets with Julia Bramble, the founder of Bramblebuzz, a social media consultancy, working with clients from startups through to £15million businesses B2B and B2C.
She is a business growth advisor for Nigel Bottrell’s Entrepreneur circle, she has been featured in the Guardian and the Evening Standard. She trained as a PHD scientist and worked as a forensic scientist prior to setting up her social media consultancy.
Whether you are running a multi-channel business or a direct-to-consumer business, you will certainly have had to familiarize yourself with the ins and outs of social media. For a lot of us this can be a complete minefield, that seems to consume a lot of our time, particularly if we are not sure what we are doing.
Listen in as she shares
* The synergies of her role as a forensic scientist and that of running a social media consultancy (more than you would think)!
* The ethos for her company ‘Caring about the human behind the digital’ is all about building authentic relationships online with driving financial results – where art and science merge
* How there is a huge drive for brands to behave authentically online and not to hide behind the corporate veneer, people want to know who they are buying from
* The importance of using video to build your audience, particularly videos that are natural and not highly polished and how they receive a lot more engagement
* The importance of content creation in your business, how it can be time consuming for a small business owner and how she works with clients to productively achieve results online
* More about the key social media trends for 2018 including video, Facebook Watch, Instagram, Instagram Stories, Snapchat, Facebook advertising
Follow Julia on her website
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’