‘The Future Belongs to Those Who Believe in the Beauty of their Dreams ‘ Eleanor Roosevelt. Great words regarding visualisation, in order to create something you should first and foremost be able to visualise this.
An authentic business is one that represents your unique strengths, characteristics and passion. One that drives you to share your ideas with your clients in a way that benefits their lives. We work with driven entrepreneurs and businesses with big ideas for creating positive change and contributing meaningful impact across the industry.
With over 20 years experience in the beauty industry, Bespoke Advantage was founded to provide knowledge and expertise to our clients as we work with you to develop your products, brands and business. We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
We hope you will find beneficial resources you can draw upon as your develop your brands and your business. We always love hearing from our customers, so do reach out should you have anything we can support you with!
You are the founder of a brand. Great. You make the decisions. You come up with the ideas. You decide..
Janet caught up with Claire Twigge-Molecey the founder of Ermana, an award-winning range of skincare
So, you have a Big Idea for developing a beauty brand ... What's your Big Idea? How is it different?..
‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..
Annie Tevelin is the founder of SkinOwl a vegan, cruelty-free, fragrance-free, skincare brand, she shares with Janet how she launched..
'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..
'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'
‘Trade shows are a great part of your marketing calendar. Treat them as an activity rather than the only sales..
In this week's episode Janet speaks with Amanda Winwood, the Queen of Hugs and Managing Director of Made for Life..
'Whilst it can be a great opportunity to work with a retailer, there are times when for very good reasons,..
'Developing a Korean Skincare Brand, through our Coaching and Mentoring Programme'.
‘All dressed up with nowhere to go. Too much stock and too little opportunities. Let’s this not be you.’
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.