‘The Future Belongs to Those Who Believe in the Beauty of their Dreams ‘ Eleanor Roosevelt. Great words regarding visualisation, in order to create something you should first and foremost be able to visualise this.
An authentic business is one that represents your unique strengths, characteristics and passion. One that drives you to share your ideas with your clients in a way that benefits their lives. We work with driven entrepreneurs and businesses with big ideas for creating positive change and contributing meaningful impact across the industry.
With over 20 years experience in the beauty industry, Bespoke Advantage was founded to provide knowledge and expertise to our clients as we work with you to develop your products, brands and business. We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
We hope you will find beneficial resources you can draw upon as your develop your brands and your business. We always love hearing from our customers, so do reach out should you have anything we can support you with!
‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’
'Preparing your retail pack for a presentation to a buyer requires market research, an understanding of your competitors, facts, figures..
In this week's podcast Janet speaks with Gillian Robson, the founder of TanCream, an award-winning innovative sunscreen and self-tan lotion,..
'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
'Buying is the science of acquiring the right product, at the right price, for the right customer from the right..
'Building M&S beauty credibility through developing innovative new products across categories.'
This week Janet lifts the curtain behind the scenes to share how retailers go about developing brands, by speaking with..
‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'
‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..
In this week's episode Janet speaks to Charlie McCorry about how she delivers beauty treatments to customers around the world.
Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
Social Media can be a minefield. This week Janet meets with Julia Bramble to discuss how to build your social..
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.