About - Bespoke Advantage - We Create Beauty, Spa and Wellness

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Building your business from 'concept to shelf'

A Bespoke Advantage

For Your Business

Your vision is to develop a business in the beauty or wellness sector that provides meaningful solutions to customers around the world, this may be through providing products or a service or a combination of the two.

You may be at the beginning of your journey, or perhaps you have been trading for a number of years. You are now looking for expertise you can trust, based on proven results, to help you to take your ideas and your business to the next level.

As a boutique beauty brand management company we build beauty, spa and wellness brands. We start by understanding your vision and we partner with you to make this happen, by looking at the big picture and developing your detailed plan.

You benefit from gaining a UK based partner with an extensive network and in-depth experience to grow your business across the marketplace. We support you creatively, commercially, strategically.



We are a multidisciplinary team of industry experts who are passionate about building brands. We apply a holistic 360° cross-functional approach to developing products and brands that offer a distinctive point of difference and meaningful results. We partner with our clients to make their brands shine.

We can work with you from inception by developing your strategy, designing your branding, managing your product development, marketing and retail strategy. We work with you to make your vision your reality.

Our brand promise is to ‘bring beauty to life’. Our mission is to empower our clients with clarity, creativity, commerciality and results through our consultancy and agency services. Our vision is to become the leading Brand Partner for developing your business from ‘concept to shelf’.  When you join Bespoke Advantage, you know that we are more than just a company, we are your team.


Our Values

Collaboration. We believe that collectively we can achieve far more than we can individually.

Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.

Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.

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The business of beauty

About Bespoke Advantage

There is no denying that the beauty industry is an exciting and fast-moving marketplace.  It is fascinating to watch the changes that have taken place as the boundaries between beauty, wellness, nutrition and fitness have merged – ‘inside out beauty’ has truly evolved. It has also been interesting to watch the power shift from brands to consumers. Thanks to technology consumers are demanding transparency and authenticity from today’s brands.

When it comes to the business of beauty, developing a brand from an idea to a physical product isn’t easy. There are so many facets to understand – from product design, to packaging, content and getting your brand into retail. The retail environment has changed significantly with the launch of ecommerce, marketplaces, affiliate marketing and influencers. However the principles for success remain the same. Great Innovation. Developing products people want and need and making them easy to purchase.

With an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, and over twenty years’ experience in retail buying, product development and marketing – working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai and South Africa – Janet Milner-Walker knows what is required to build a brand from the ground up. Prior to founding Bespoke Advantage she held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing Manager for the De Beers Group, and senior buying and product development positions for the Heinemann Group, M&S, Boots, Body Shop. With a desire to help people to make a positive impact across this industry and having seen the challenges faced by brands in bringing products to market, in 2017 she founded Bespoke Advantage.

The team at Bespoke Advantage work very closely with clients to bring their ideas to light and to help brands thrive. If you are looking for support, Get in touch, we would love to hear from you.



Brands we have worked with ...

Building a Brand Strategy

Our Building a Brand Strategy eBook provides you with insights into how to develop a distinctive brand that stands out ‘head and shoulders’ above your competitors – we share advice from branding to brand identity, brand values and brand story as well as crucial considerations when developing your website.